Breakdown of clicks from Google Search? Any reliable data?

[Jeremy_Goodrich]

I'd like to know what % of traffic from Google.com goes to Adwords & what % goes to the regular search results.

Case studies, etc - references would be good. I heard some numbers thrown out at SES last week of 60% to the regular results, and 40% to the paid listings, but...would really like to know where that figure came from (or if it's even correct).

Thanks!

[marxes]

here is a link to a thread where the subject was brought up, the short answer is it depends on users goals. Hope this helps:

http://forums.searchenginewatch.com/showthread.php?t=686&highlight=organic+paid

-marxes

[Jeremy_Goodrich]

Hm, you'd think there would be an exhaustive study of some kind - like from NNR or Comscore / media metrix with the breakdowns. The study linked from the other thread release coproduced by Iprospect seems good...but, it also seems small.

The behavior / breakdown may change over time as well, as Google results change, this would be an additional data point to consider ( their internal product promotion of froogle, news, etc...has this changed where the clicks happen on the page significantly?)

Thanks for the link.

[AussieWebmaster]

The difficulty with generating such a report is you would need the cooperation of Google to get real numbers - or have all organic and paid results for a particular search which would be limiting to that term.

[Marcia]

Even if such a thing were possible, such a detailed report would never be given away, it would likely have to be paid for handsomely - and should be. One of my all-time favorite lines:

Does Gimbels tell Macy's? (http://www.google.com/search?sourceid=navclient&ie=UTF-8&q=does+gimbels+tell+macy%27s%3F)

Info like that would be hard to come by and take extensive, expensive research.

[AussieWebmaster]

I guess Gimbel's told Macy's and they took advantage of it.... no more Gimbel's!!!