garyp
08-09-2004, 03:03 PM
Marketers Say Search Is Not 'Very Effective'
Source: Media Post
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=263251
According to MarketingSherpa's 2004 Search Marketing Survey, on average, neither marketers or their agencies feel their search marketing efforts are "very effective." However, as MarketingSherpa Publisher and Editor Anne Holland says, it's their own fault.
Fifty percent of the survey's 3,007 marketers said paid inclusion and optimization are "somewhat effective," while 47 percent believe the same is true of paid ads. About a third of respondents said optimization and paid ads are "very effective," but only 18 percent said the same is true of paid inclusion.
Source: Media Post
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=263251
According to MarketingSherpa's 2004 Search Marketing Survey, on average, neither marketers or their agencies feel their search marketing efforts are "very effective." However, as MarketingSherpa Publisher and Editor Anne Holland says, it's their own fault.
Fifty percent of the survey's 3,007 marketers said paid inclusion and optimization are "somewhat effective," while 47 percent believe the same is true of paid ads. About a third of respondents said optimization and paid ads are "very effective," but only 18 percent said the same is true of paid inclusion.