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View Full Version : Internet Ad Spending To Reach $11.4B By 2008


garyp
08-03-2004, 04:43 AM
Internet Ad Spending To Reach $11.4B By 2008 - Report
Dow Jones
http://www.nasdaq.com/asp/quotes_news.asp?cpath=20040802\ACQDJON200408021807 DOWJONESDJONLINE000670.htm&

Some new numbers from Price Waterhouse.

The Internet will be the fastest growing medium for advertising over the next five years, averaging an increase of 9.5% compounded annually from 2004 through 2008, PricewaterhouseCoopers predicts.

After gaining sharply during the technology boom, spending on Internet advertising in the U.S. slumped 12.3% in 2001 and 16.6% in 2002, Pricewaterhouse data show.

By 2008, Pricewaterhouse forecasts that online advertising will total $11.4 billion.