http://blog.ask.com/2005/09/trust_but_verif.html

http://www.trustwatch.com/

TrustWatch ---

the new service is designed to combat web-based fraud, identity theft and phishing scams. Users simply type queries into the search box at www.trustwatch.com and view easily understood green, yellow and red verification symbols beside each search result that represent the web site's trustworthiness rating.

Pretty neat but seems very easy to spam, in terms of rating these "verification symbols."

I tried some searches with reputable companies that have partnerships with enterprise level corporations and they got the warning button. The only way to get a green button is to subscribe to one of their partner's verification programs like HackerSafe.

What is TrustWatch?
TrustWatch is a service that actively determines if a web site has been reviewed by an independent Trusted 3rd party organization.

Is that their algorithm for determining what is safe?