Has anyone tried the Yahoo! Local Enhanced Listings (http://listings.local.yahoo.com/?bid=000&bst=CA) upgrade?

In SES San Jose i learned we can optimize our profile pages and i am wondering if anyone has any success stories by using this upgrade to optimize their profiles the best they can and achieve high ranking in the Local Search results?

A Yahoo! Local page is currently listed in Google SERPs for one of my keywords, but i'm debating whether this would be worth $10/mo.

Does anyone have any idea if Google will be releasing a similar program for their Local Search?

Thx.