iMedia Connection has published a two part series this week,
"Are You Ready for Gmail?"


Part 1 (http://www.imediaconnection.com/content/3846.asp)

Part 2 (http://www.imediaconnection.com/content/3857.asp)


Google's Gmail will hurt your email marketing efforts unless you're prepared. The biggest issues are with suppressed images that can affect tracking, massive storage and the ability to search emails that affect timeliness, and that other ads will surround the email you send. In addition, some or all of these things may eventually show up in Hotmail and Yahoo! Mail.