I am getting real tired of ask.com now. I used to love the 'easy to get rankings' results, but now they just bury organic farther and farther down the page. Is this going to change with their own sponsored listing program or are there other plans in the works for them?

http://web.ask.com/web?q=maui+hotels&qsrc=2&o=0 try this search.. it is gross.. how much paid crap can they fit on the first results page.

I would expect travel related queries to have many ads since:
-they are so commercial in nature
-Ask has many internal IAC travel related ads
-they may also get more ad distribution on the other IAC travel websites, which will cause people to bid up the travel ads and make it more profitable for Ask to show them.