garyp
07-22-2004, 04:27 PM
Some stats from a new Media Post Brief (http://www.mediapost.com/research/cfmr_brief.cfm)
A new publication from the World Association of Newspapers "New Classified Models," from WAN's Shaping the Future of the Newspaper project, says that only those newspapers that are aggressively and proactively ensuring they will own the digital classified market are succeeding in retaining (classified) market share and profitability...The report says the migration of classified advertising from print to the Internet is much slower than many have predicted, but it is relentless nonetheless...In Europe, a new study by WAN found that 3.5 percent of classifieds are now on-line. In the United States, this figure is nearer 5 percent. Recruitment advertising leads the migration in the US, while in Europe the early battleground appears to be automotive advertising.
A new publication from the World Association of Newspapers "New Classified Models," from WAN's Shaping the Future of the Newspaper project, says that only those newspapers that are aggressively and proactively ensuring they will own the digital classified market are succeeding in retaining (classified) market share and profitability...The report says the migration of classified advertising from print to the Internet is much slower than many have predicted, but it is relentless nonetheless...In Europe, a new study by WAN found that 3.5 percent of classifieds are now on-line. In the United States, this figure is nearer 5 percent. Recruitment advertising leads the migration in the US, while in Europe the early battleground appears to be automotive advertising.