Google is making changes to its AdWords program, allowing advertisers to display ads that previously have been disabled due to the policies of the program. Ads will now have only two states: active or inactive, and advertisers willing to bid enough can override the former relevancy requirements that disabled ads in the first place.

Tomorrow's SearchDay, Google Simplifies & Loosens Requirements for AdWords (http://searchenginewatch.com/searchday/article.php/3520386), has details on the changes, and is available to SEW Forum members now.

And here are the details on the Google web site:

What are the AdWords keyword evaluation changes? (https://adwords.google.com/support/bin/answer.py?answer=10213)