sebastian
01-14-2005, 03:11 PM
If you advertise with Overture, you are aware of the ongoing saga regarding the Direct Traffic Center. I believe it's time to share with Overture the daily burdens associated with using this "tool", and offer suggestions has to improvement.
1) The DTC is painfully slow. This has been an ongoing problem since release as GoTo and despite multiple "enhancements" ...it's still dog slow.
2) There is no way to get a general idea of where your campaigns are ranking. hate to point to the "G" but at the "G", the minute i log in, i can see all my campaign and an average of how they are performing. there is no way to do this in DTC and i think this should be changed.
3) the UI is in need of some enhancement. in content match, it's not even possible to filter results to just the items that are "online" and/or "offline"
4) advanced search should be improved to include a "conversion" filter so that one can search for keywords based on conversion results
5) it's absolutely unacceptable to not allow two or more words when naming categories. what is this - DOS? ...furthermore, DTC does not even warn you of such a limitation until you try to make a two-word category. (example: you can't have a category called: Atlanta Braves ...instead, it must be AtlantaBraves)
6) BIGGEST ISSUE OF ALL IMHO: reporting is so far behind, it's impossible to manage campaigns in the best manner possible. click data takes well over 24 hours to be reported. This is a win for overture because it prohibits customers from modifying campaigns when clicks get out of control and a loser for customers for the same reasons
7) Why give me an option to see how much i spent "current day" when the data is incorrect, incomplete and furthermore will not show me WHAT keywords are associated with that click cost? i have to wait 24 hours to see what happened ...and by that time it's too late to act.
8) Customers should have the ability to opt out of some of Overtures partnerships if they see fit. Why should we get clicked to death each time overture makes a new deal. ...especially if it doesn't equate to additional sales volume. this should be customer choice. how could anyone argue that point?
There are more issues, but i will open the floor for other users' issues and comments. I think we should jump up and down until Overture acts. The DTC is not user-friendly and this should be fixed.
Thank you.
Sebastian
1) The DTC is painfully slow. This has been an ongoing problem since release as GoTo and despite multiple "enhancements" ...it's still dog slow.
2) There is no way to get a general idea of where your campaigns are ranking. hate to point to the "G" but at the "G", the minute i log in, i can see all my campaign and an average of how they are performing. there is no way to do this in DTC and i think this should be changed.
3) the UI is in need of some enhancement. in content match, it's not even possible to filter results to just the items that are "online" and/or "offline"
4) advanced search should be improved to include a "conversion" filter so that one can search for keywords based on conversion results
5) it's absolutely unacceptable to not allow two or more words when naming categories. what is this - DOS? ...furthermore, DTC does not even warn you of such a limitation until you try to make a two-word category. (example: you can't have a category called: Atlanta Braves ...instead, it must be AtlantaBraves)
6) BIGGEST ISSUE OF ALL IMHO: reporting is so far behind, it's impossible to manage campaigns in the best manner possible. click data takes well over 24 hours to be reported. This is a win for overture because it prohibits customers from modifying campaigns when clicks get out of control and a loser for customers for the same reasons
7) Why give me an option to see how much i spent "current day" when the data is incorrect, incomplete and furthermore will not show me WHAT keywords are associated with that click cost? i have to wait 24 hours to see what happened ...and by that time it's too late to act.
8) Customers should have the ability to opt out of some of Overtures partnerships if they see fit. Why should we get clicked to death each time overture makes a new deal. ...especially if it doesn't equate to additional sales volume. this should be customer choice. how could anyone argue that point?
There are more issues, but i will open the floor for other users' issues and comments. I think we should jump up and down until Overture acts. The DTC is not user-friendly and this should be fixed.
Thank you.
Sebastian