I have a client who sells a very expensive enterprise software. It is the the type of product people do a lot of research for before purchasing.

I've been doing a PPC campaign for this client in google with minimal success. I got the sales pitch from business.com and wondered if doing a PPC campaign through them would be a good niche for this very 'business to business' type product. While the traffic might be less from this site, I was thinking that perhaps the audience would be more geared to a product like this.

Has anyone had any experience with PPC on business.com?

Yeah, I've had success with Business.com for enterprise software... Although I'd recommend asking your account rep to leave you out of their sitematch feed if your already ranking well organically on Yahoo. Might also want to try industry brains, they have some good IT traffic (although its more expensive)..

personally, i have had zero traffic from business.com; however, we sell tickets - not software and that may have plenty to do with the lack of traffic.

...i guess i was thinking "hey - business professionals use tickets for clients, so..."

but nada yet...

Brother Seth! Good to see you! Stop by and post more often.

As seth_wilde made inquiry to, the last time I checked, Business.com will subscribe your URL(s) to Overture SiteMatch and then charge you a higher CPC than they are paying Overture/Yahoo!.

Now I don't see any reason to participate in the Overture SiteMatch program period as Yahoo does a fine job indexing without it. I especially would not be interested then in not only participating through Business.com but then paying more per click then you have to. Therefore if it were me, I would make sure to opt out of any SiteMatch traffic they might be buying for you.

I have been using Business.com for a couple of years and they do provide a more niched traffic. They have various methods of getting the traffic... some I have had problems with at times but in the long run the traffic they provide still converts at a profit.
They use small engines to gain very specific traffic and have solid publisher connections geared towards driving solid traffic to the categories that advertisers list in.
Well worth testing... just have a good ROI tracker and give it a shot.