Seems there is a mixed response from people using Facebook ads - but given it is now getting more pageviews than Google it may be time to start some discussion on how to do this effectively

They give you a lot of demographic options for both text and image ads - have played with a little and have some return

Anyone else using them and getting positive or negative results let us know

I have used them for several clients, in different verticals. What I have noticed is that is plays a bigger role in branding than a one to one conversion model. The cost are low, and the reach is incredible, but the conversions are not too high. Still a good way to reach a targeted audience quickly.

agree great for branding and more expensive than straight ppc