PDA

View Full Version : geolocation questions - the devil is in the details...


gugo
03-09-2009, 12:12 PM
Now I am trying to do geolocation for my .com website, but this geolocation works only for few countries.

Example of Geolocation:
Google and the other search engines try to deliver the results of the country where the user is located when the user is using a country-specific version of the engine, eg a .FR domain may receive a boost on Google.FR. 70% to 90% of the users, use the search engine of their own country

To achieve this, I have read and apply the document from MCcanerin about geolocation http://www.mcanerin.com/EN/articles/301-redirect-geolocation.asp



Over this topic, I have questions about the role of the DNS and URL Structure of the website

In my case:
- Content delivered from a main .com website (this .com website have countries content like .com/de ; .com/gb/ ; .com /fr ..etc)
- The IP address of the .com server is U.S.A
- Country domains are set. e.g. X.de, X.FR, X.co.uk.
- Redirections works as follows (e.g. for Germany): X.de --> 302 redirect --> X.com/de --> 301 redirect --> X.com/de/page1.htm
- I must STAY with the .com domain, I canīt move the addresses into the country extensions.

Using this configuration, still I have problems to being found on local search engines.



Here my questions about geolocation:

- about DNS: Do I need to use a local DNS for each local domain? E.g If I have a .de domain, I need to use a German DNS for this domain?

- About URL structure: Do I need to use the "ISO" country code in the directories? I have a case where I did X.com/ES-CL/ (for Chile) and the website it is not geolocated.

- What happen in the case of multiple language countries? For example Canada, have two languages…. Should I do a language selection page that land into E.g X .com/CA? and then the user select the desired language?

- Google webmaster tools. This tool helps for geolocation? I would say that it is not a geolocation configurator, but gives only a “recommendation” to google. What do you think about this? How would you configure a multiple country site?




Some examples of right geolocation (using 302 redirections and delivering the content from a .com website):
www.microsoft.de (http://www.microsoft.de/) -> try "microsoft" on google.de
www.ibm.de (http://www.ibm.de/)
www.siemens.es (http://www.siemens.es/) --> try "siemens" on google.es
www.cisco.de (http://www.cisco.de/)
www.honeywell.de (http://www.honeywell.de/)

Sorry if the post is too extensive, but I want it to make the things as clear as possible.

Best regards.
Gugo

JohnW
03-09-2009, 08:33 PM
>Redirections works as follows (e.g. for Germany): X.de --> 302 redirect --> X.com/de --> 301 redirect --> X.com/de/page1.htm

>Using this configuration, still I have problems to being found on local search engines.

I'm not surprised. Why don't you get rid of the crazy redirects and let the content resolve on the local domain? As long as it is unique, and the site is hosted in the target country, it should work out.

AussieWebmaster
03-12-2009, 02:09 PM
This is a really good article and will help you no end with geolocation
http://www.huomah.com/Search-Engines/Learn-SEO/Geo-targeting-checklist-for-local-and-international-SEO.html