Hi all,

what about setting the geotargeting option in a Google Adwords campaign, filtering out the lower income regions/countries? In this way the budget could be concentrated to reach the richer regions users.
What do you think about that?
Thanks!:)
Francesco

would should look at where your customers are already coming from and use those tools to get more of them... not just 'rich' areas

Yes, of course, you are right. But I'm thinking about a new campaign, with no or little knowledge about the products and customer behaviour.
Thanks

Eh? If you have no knowledge of the products, why are you just targeting rich areas? The 'poorer' areas may be your #ideal# market!

If you have no or little knowledge about the products and customer behavior its better to research and know first, else you may lose money, especially since you are doing ppc.

but you are just restricting with geotargeting... so as is suggested look at your current conversions first

It will depend upon your targeted audience although rich ,medium or poor.

USA, UK, are some of the rich countries you need to target :)