beu
02-05-2008, 02:45 AM
Google Analytics, AMA & VKI are teaming up to help marketers optimize their landing pages in a free webinar on Feb 5 at 10 PST / Noon CST / 1 EST.
Learn more about:
* Determining an appropriate test methodology (A/B, Multivariate, etc.)
* Deciding which page elements to test
* Developing test pages
* Implementing the tests
* Analyzing the results
* How to identify opportunities for “quick wins”
* Why it’s best to start with a simple, A/B test
* The importance of keeping your tests running – even if you think you’ve already found a “winner”
* What to do when the test is over
http://www.marketingpower.com/webcast433.php
Learn more about:
* Determining an appropriate test methodology (A/B, Multivariate, etc.)
* Deciding which page elements to test
* Developing test pages
* Implementing the tests
* Analyzing the results
* How to identify opportunities for “quick wins”
* Why it’s best to start with a simple, A/B test
* The importance of keeping your tests running – even if you think you’ve already found a “winner”
* What to do when the test is over
http://www.marketingpower.com/webcast433.php