Marcus Frind gets a great article in the New York Times today with details of how his dating site PlentyOfFish.com has become a $10 Million a year site and it does not sell memberships!!!

They make the money from ads... including Google ads... so move over ShoeMoney there is a new king of AdSense...

lol... and he only puts in 10 hours a week to keep the site running.

The article in the NYT is well worth the read! (http://www.nytimes.com/2008/01/13/business/13digi.html?_r=3&ex=1357880400&en=9a69f05cdc551c11&ei=5088&partner=rssnyt&emc=rss&oref=slogin&oref=slogin&oref=slogin)

Yeah, pretty crazy story that guy! I saw an interview on TV last year.

He is a regular at various conferences

It's surprising to see that Match.com and other subscription dating sites have survived free competition.

Facebook's marketing guru said at the Kelsey Conference that they dominate the 18-34 demographic. With their roots in universities, it's tough to imagine younger people subscribing to a dating site rather than using Facebook to make friends.

Any thoughts on the future of vertical search engines in dating?