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View Full Version : Traffic distribution on search result pages


Rajat Garg
11-05-2007, 08:09 PM
Hi Everyone,

Do you know what is the % of traffic received by sites on various parts of search result pages :

1. Sponsored link results on top - 10% ??
2. Sponsored link results on right side - 10% ??
3. Organic results in top 3 - 64% ???
4. Organic results in 4-10 - 12% ????
5. Second page - 4% ???

I have heard that top 3 results receive 80% clicks, but, what after taking sponsored links out of the equation ?

If you can point me to any authoritative search results, I will appreciate it.

Rajat