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View Full Version : How to optimize to rank for multiple locations?


shabbirmoosa
09-14-2007, 06:14 PM
Hello. This is my first post in this forum. I am not really an SEO or SEM professional, and alot of what you all are discussing is a bit over my head, I admit.

I am in charge of web marketing for my company and we have an idea for a project I would like to find out about, and came accross this forum thread in my research. It seemed in line with the issues we are facing. Here goes....

We have a website of about 30 pages called www.widgetschicago.com. Our site is optimized and we do pretty good on the search results for "widgets chicago" and relevant variants. We have found that people "think" they want to deal with someone local, as that is how they search for "widgets". "widgets chicago" "widgets new york" etc. etc.

Our idea is to register the domains widgetsnewyork.com widgetssanfrancisco.com etc. etc, and then have each site be optimized for the local terms. We are thinking about registering about 50-60 domain names for the local markets.

The content of each site would be exactly the same except just replace chicago with new york, everywhere on the site.....Title Tags, Copy, image names, etc.

We would like a dynamic system where if we needed to update or change copy, we would change in one global place, and all sites would be updated.

We also do not want to risk our credibilty with the search engines, and affect our rankings for widgets chicago. I am worried if what we do raises duplicate content flags.


So my questions are as follows:

1) Is this a good idea in general?
2) Would this be considered dupliacte content, or spam, by search engines?
3) dynamic vs. static better for ranking?
4) Best way to technically do this, so it would be easy to make changes? For dynamic sites? For static sites?
5) Or tell me if you think there is a better way to do this?
6) Any other thoughts you may have.

Thank you for all your help in advance, and sorry for the long email. I just did not know where to find out about this, and was happy to come accross this forum / thread!

moosa

beu
09-14-2007, 11:44 PM
This might be a good idea if you redirect (301 redirect) widgetschicago dot com to widgets dot com / chicago and then title that landing page something like "Chicago Widgets". In other words keep your content at one domain but use other domains to link to your domain using a 301 redirect.

Yes you should avoid duplicate content by working in information about chicago. (ie weather in chicago, chicago news, maps and so on.)

If you need to make changes be as static as possible but for sections that may need to be changed implement something like "virtual includes".

Be sure to have a static sitemap.

Best of luck!:)