We're doing some reputation management for a client, where we're trying to push an unfavorable search result off the front page of Google. The problem is that the unfavorable search result is from a site with only five links to that particular page, yet the result refuses to budge because it's ranking high due to the power of its domain. We've built loads of social media profiles, links to our client's sites, etc, but the page in question won't get off the first page.

Do any of you have any suggestions or tips on anything else we can try?

It's tough to give specific recommendations without knowing the specific keyword search. I'm assuming that you're building links to the more positive pages so that they'll rank better than the one you want to push down?

It's tough to give specific recommendations without knowing the specific keyword search. I'm assuming that you're building links to the more positive pages so that they'll rank better than the one you want to push down?

Yep, that's what we're doing. The keyword is our client's name, which I can't share.

Yep, that's what we're doing. The keyword is our client's name, which I can't share.

Is your client's name trademarked? If not, that is something you might consider.

If it's not trademarked then you're going to need to beat the result at it's own game. Try creating a blog or two and profiles at the major social networking sites. Link the profiles to the blogs. If the person is well known look at creating other entries in things like Wikipedia which will almost certainly outrank any entries not specifically optimised for the name.

If it's not trademarked then you're going to need to beat the result at it's own game. Try creating a blog or two and profiles at the major social networking sites. Link the profiles to the blogs. If the person is well known look at creating other entries in things like Wikipedia which will almost certainly outrank any entries not specifically optimised for the name.

Matt has some good ideas and I would move on a similar plan ASAP!

For the long term, you might consider the following:

DISCLAIMER: I'M NOT AN ATTORNEY AND NOT QUALIFIED TO GIVE LEGAL ADVICE. THE FOLLOWING IS ONLY MY PERSONAL OPINION.

It takes 6 months to a year in most cases to get a trademark that is, if your client's name can be trademarked. If successful it may be that your client's attorney could legally force the site to stop using your client's trademarked indicia.

I'd talk to your clients legal staff to see if something like this is a possibility!

Either way good luck!