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View Full Version : AdCenter Conversion Tracking


lliving
04-03-2007, 09:59 AM
The number of conversions that MSN reports from their conversion tracking is about double of the actual number of conversons I have received. Has anyone else had a problem w/ inaccurate conversion rates supplied by MSN tracking? I can't seem to figure out why they would have such an inflated number of conversions?

PPC
04-03-2007, 01:23 PM
Yes, their conversion tracker does track close to double the conversions. Always has for us... support has been of basically no help.

ISGKelly
04-05-2007, 12:14 PM
Do you have more than one conversion pixel in place, say like a Google or Yahoo tag? Say a user searches for "your product here" on Yahoo, visits your site, then doesn't convert. A few days later he comes back and does a search on MSN for "your product here," visits your site, and completes a purchase. We found for some of our efforts this was a nasty little double counting culprit.

Good luck!