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View Full Version : Measuring organic Google referrals vs. PPC???


Eric
09-16-2004, 02:49 PM
HI All,
I'm a little bit at a loss as to what to do...:confused:
I've inherited a project that was scattered (at best) to various parts of my company (worldwide), and I'm trying to pull the pieces back together.

One member of the marketing team in one country put together an Adwords campaign without any unique URLs, and our American SEO agency is relying on our improperly-sessionized WebTrends data to count SE referrals. Is there any way to strip out what is search, and what is paid?

Does any of this make sense?

Should I quit before I've started? HAHAHA :D

Thanks,
Eric

JohnW
09-17-2004, 09:06 PM
The only thing that occurs to me is that maybe you could export the webtrends and adwords into files, and then filter them against each other. I know you can get to the adwords data but I dont know webtrends. You sure webtrends can't directly import the adwords data? Like I said I know zilch about webtrends. Hope this helps.