PDA

View Full Version : Bid Tool for MSN


Rank3d
01-20-2007, 12:38 PM
Is there any tools online to check bids for MSN Adcenter? Just like with the Bid overture tool for MSN.

Discovery
01-22-2007, 04:06 PM
Well nothing exactly like the Goto/Overture keyword tool, but Adcenter has an area called AdLabs (http://adlab.msn.com/) that will provide you with a great deal of info.

SE's will no longer provide exact keyword bid info ever again, everyone has moved to a Quality score system.

Remember that MSN's Bid estimates for a #1 position tend to be MUCH higher than all other SE's. What could be 2.25 on Google will be $19 on MSN. Confusing the issue more is that your actual CPC on a $19 bid is almost always a fraction of that.. $4.59 But look out, sometimes some keywords do trigger a full price CPC and BANG you find yourself hoping for a 75% conversion rate.

Discovery

Rank3d
01-22-2007, 08:43 PM
SE's will no longer provide exact keyword bid info ever again, everyone has moved to a Quality score system.

Does that mean http://uv.bidtool.overture.com/d/search/tools/bidtool/ will no longer work?

Discovery
01-22-2007, 10:12 PM
Well all I can say is that this may only be for the advertisers who have not transitioned to panama.

If you do a search on bankruptcy there, and then do one on Yahoo.com you will find a totally different set of advertisers taking up the first 3 slots.

Discovery