View Full Version : Automated Link Building Tools - Does Google Frown Upon Them?
htxred
09-09-2004, 04:58 PM
Does google allows the use of link trading applications such as arelis? or links manager?
i have been working on a few sites and someone said they were banned from google because they used arelis. i was wondering how google found out they used arelis and he said something along the lines of 1 month he had 50 backlinks, and the next month he had over 300..
anyone care to share some thoughts?
*edit* who changed my title? :eek:
htxred
09-09-2004, 06:18 PM
anyone? at all?
rustybrick
09-09-2004, 06:40 PM
I have heard from Mike Grehan (this was from his book i believe) that when he brought this up to Google, they responded that they did not like the artificial development of link popularity. I personally do not know if one can get banned for using such a product. I have never heard proof that a site was banned in the past for such practices as you described.
Oh, I edited the title, I was going to PM you about it. The previous title did not properly describe the contents of the thread, IMO.
htxred
09-09-2004, 07:35 PM
thank you and its all good about the title.
Yea i've read articles here and there that stated that google doesnt like it when sites do link trading like that but i was never able to find out for sure if there is a chance the site will be penalized for it...
too many gray areas IMO.
JohnW
09-09-2004, 10:25 PM
Thanks Rustybrick.
htxred- If you use a tool for managing links that by itself is not necessarily bad IMHO. What is bad, is trading links with sites that do not have content relevent to your own content or "bad" sites.
I'd be interested in hearing more about Arelis though - a quick lookover makes me think that like un-named other tools it may have some worthwhile aspects and some very dangerous ones as well. If you use these type of *amazing* tools, be careful and don't use *everything* these tools can supposedly do for you. If you are not sure which ones are which, then stay away. Just my opinion.
seobook
09-10-2004, 08:20 AM
automated tools that sit on your website (or any other network) and state that you are open to link exchange usually means lots of junkie requests...at least from what I have seen.
I like using automated tools more for analyzing data, etc. and then doing the manual exchange stuff.
htxred
09-13-2004, 03:28 PM
I'd be interested in hearing more about Arelis though - a quick lookover makes me think that like un-named other tools it may have some worthwhile aspects and some very dangerous ones as well. If you use these type of *amazing* tools, be careful and don't use *everything* these tools can supposedly do for you. If you are not sure which ones are which, then stay away. Just my opinion.
it'll basically create your links page for you, upload it for you, and send out link exchange request emails to the sites you choose to exchange with.
what i rather it do is give me a txt file of the site, and email, that way i can send out my own custom request to each site i decide to trade with. But instead, you can jus create a generic request and fill it with variables that will be automatically filled in, but you arent able to read each email that is sent out so you have no way of knowing if they all flow or if some of them sound like they were written by someone who has no real knowledge of how words strung together make sentences.
seobook
09-13-2004, 04:03 PM
it'll basically create your links page for you, upload it for you, and send out link exchange request emails to the sites you choose to exchange with.
what i rather it do is give me a txt file of the site, and email, that way i can send out my own custom request to each site i decide to trade with. But instead, you can jus create a generic request and fill it with variables that will be automatically filled in, but you arent able to read each email that is sent out so you have no way of knowing if they all flow or if some of them sound like they were written by someone who has no real knowledge of how words strung together make sentences.
from what I understand you can send out your own hand written (typed I guess) emails. you do not need to automate that part of the process
JohnW
09-13-2004, 04:55 PM
>from what I understand you can send out your own hand written (typed I guess) emails. you do not need to automate that part of the process
It appears that you could use it to find/suggest partners, and then manually edit a mail template each time to appeal to the specific webmaster. I would not use any of the pre-supplied templates but it looks like you can create your own and I suppose this could save a bit of time.
htxred
09-13-2004, 05:11 PM
You can create your own vs using the 'stock' ones...
My complate is that its hard to do both automated and manual since with Arelis, it has a feature that will help you not send the same site/webmaster more then one email request.. but if you skip the automated part and do it manually, it makes it harder to track which sites you've sent requests to and which you havent.. cant have the best of both worlds i guess..
Arelis is a joke in my opinion but it takes care of the "petty" work so that i can focus more on the site wide link exchanges and hit those high ranked targeted sites.
Peter (IMC)
09-15-2004, 04:05 PM
Itīs really a chicken and the egg story. Do you get found first and then get the "natural" links or do you get the links first and then get found?
I doubt Google "banned theme because they used Arelis". It could be that they used Arelis, but they probably got banned because of who they linked to.
In my opinion, Google has no problems with advertising. Because links are a form of advertising, no matter how you look at it. If you say that any type of link you got because you asked or paid for it, is bad, then you can also say that any president of the USA that paid for his election campaign with money from others, is bad too. That just doesn't make sense.
The whole concept of relevancy does make sense and I am sure that Google looks at this. It started with anchor texts that had to make sense. Now it goes further to the level of a page needs to be related to the content of the site(s) it links to. This all makes sense.
It really doesn't matter how you got a link, as long as the link makes sense. Paying for a link is actually a very natural result of the internet. You only have space for so many links in a page and if there are lots of people interested in a link, then money gets involved. That is a very natural process.
It would not make any sense if Google would say that link exchanges and paid links would not be allowed. That would imply they would allow only Adwords PPC links.
Conclusion is very simple: It doesn't matter who links to you because that you can't control. It does matter who you link to because that you do control. Itīs up to you to decide or take risk with linking to sites that have nothing to do with your business. If you get paid for it that is nice, but if you get banned from Google for linking to the wrong sites, than that is your own responsibility.
Keep in mind that it is not in Google's interest to ban as many sites as they can. Theyīre not the police and they will only ban sites that will hurt their own services (ie. interfere with the quality of the search results).