Hi Everyone,

I am looking to find a software solution to help me monitor my PPC campaigns and provide a better service to my clients.

I manage campaigns in Google, Yahooo and soon MSN and want to find a software package that will enable me to do the following:

* View and create reports for all search engines at once as well as being able to look at each engine's reports individually.

* See which keywords are resulting in conversions e.g. the search term 'red widgets' resulted in 100 visits and 5 sales in one month.

* View the cost for conversions and ROI. e.g. 'red widgets' cost £0.25 per click so that's £25 per month. So the 5 sales cost £25 in total.

* Have different goals for conversion e.g. a sale, a contact form filled out, a contact page visited etc.

* Create reports for whichever date range I choose

* See what the click through rate is and where I need to change titles and descriptions.

Does anyone know of any good packages out there?

The campaigns aren't huge and range in budget from £100 to £3000 per month. I am prepared to buy the software for each individual client if necessary.

Ideally I don't want anything visible on the sites.

Thanks in advance.

Laura

I just did a similar analysis and will be selecting IndexTools. It appears you want to go a bit deeper (ROI) than I do, at least initially.

Pick a relatively small site and try their free 15 day trial.

Good luck

Google Analytics is free but you share the info with them.

KeywordMax is reasonably priced and has what you want for conversion etc.

WebSideStory is more advanced with pathing of pages travelled, form abandonment, as well as conversion tracking, bid management, and add ons like publishing and other great tools.

Hi Everyone,

I am looking to find a software solution to help me monitor my PPC campaigns and provide a better service to my clients.

I manage campaigns in Google, Yahooo and soon MSN and want to find a software package that will enable me to do the following:

* View and create reports for all search engines at once as well as being able to look at each engine's reports individually.

* See which keywords are resulting in conversions e.g. the search term 'red widgets' resulted in 100 visits and 5 sales in one month.

* View the cost for conversions and ROI. e.g. 'red widgets' cost £0.25 per click so that's £25 per month. So the 5 sales cost £25 in total.

* Have different goals for conversion e.g. a sale, a contact form filled out, a contact page visited etc.

* Create reports for whichever date range I choose

* See what the click through rate is and where I need to change titles and descriptions.

Does anyone know of any good packages out there?

The campaigns aren't huge and range in budget from £100 to £3000 per month. I am prepared to buy the software for each individual client if necessary.

Ideally I don't want anything visible on the sites.

Thanks in advance.

Laura

If you create a cross-channel conversion tracking system in AdWords by tagging your Yahoo! and MSN ads either by ind. keyword, or on a higher less involved level just to see conversions and clicks, you can get most of that info by running a Keyword Performance Report.