As part of our ongoing efforts to improve the Google AdWords program for advertisers and users, we've updated our Terms and Conditions. Please review the new Terms and Conditions below, then indicate your acceptance.

(You must accept the above Terms and Conditions by [Nov 27, 2006], or you will no longer be able to login to AdWords and make changes to your Account. )

Has anyone figured out what has changed? I just logged in for the first time this morning and I'm reading it now.

edit: Looks like section 5, Disclaimer and Limitation of Liability might be what has been modified. It appears to now contain more click fraud language...to the tone of "Customer understands that third parties may generate impressions or clicks on Customer's ads for prohibited or improper purposes, and Customer accepts the risk of any such impressions and clicks."

Section 2 also has additional language (in BOLD):

The Program. Customer is solely responsible for all: (a) ad targeting options and keywords (collectively "Targets") and all ad content, ad information, and ad URLs ("Creative"), whether generated by or for Customer; and (b) web sites, services and landing pages which Creative links or directs viewers to, and advertised services and products (collectively "Services"). Customer shall protect any Customer passwords and takes full responsibility for Customer's own, and third party, use of any Customer accounts. Customer understands and agrees that ads may be placed on (y) any content or property provided by Google ("Google Property"), and, unless Customer opts out of such placement in the manner specified by Google, (z) any other content or property provided by a third party ("Partner") upon which Google places ads ("Partner Property"). Customer authorizes and consents to all such placements. With respect to AdWords online auction-based advertising, Google may send Customer an email notifying Customer it has 72 hours ("Modification Period") to modify keywords and settings as posted. The account (as modified by Customer, or if not modified, as initially posted) is deemed approved by Customer in all respects after the Modification Period. Customer agrees that all placements of Customer's ads shall conclusively be deemed to have been approved by Customer unless Customer produces contemporaneous documentary evidence showing that Customer disapproved such placements in the manner specified by Google. <....>