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View Full Version : Good Ranking/Optimisation but poor position for company name


karenvw
08-24-2006, 11:52 AM
Hello! :)

your collective wisdom appreciated!

A site I work on - www.compair.com - it's homepage is well optimised for the word 'compair', the site has a pagerank of 5. It should be at the top, or very near the top of Google for it's company name 'Compair', but it's on page 4 for Google uk and page 5 for Google.com! Any ideas? The site has also been online for quite some time.

There is a sister site - www.compair.ca (Canada) at position 7 in google.com, but we want to get the compair.com in place and also a listing in google for the UK and can't see why it's not appearing.

There may also be one or two other sister sites further down the listings (as there are several international sites), but it's compair.com that is the primary target.

We have already tested for access and Google has been indexing the pages. There is also no known history of the site being banned.

Any help appreciated - thanks!

excell
08-24-2006, 01:45 PM
I think it is a matter of dilution... you are throwing your brand down the gurgler by trying to spread it out.

I would suggest that you begin to clean up your mess by specifying your parent as the authority... and concentrating on bringing it/turning it around to the way you wish it to be. :cool:

jimbeetle
08-24-2006, 02:56 PM
I don't quite have the way with words excell does, but yeah, while competition is good, fighting amongst yourselves isn't.

From where I am, your CA site sits at #1 for [compair], the Mako subisidiary makes the grade, the compairusa site is competing, along with the AU site and your San Diego distributor.

Then you have your real competition, the other folks with Compair in the company names, along with the one-page, under construction .net version -- and that still ranks better than the .com.

So, some reorganization is in order. I'd suggest studying how other corps with subsidiaries structure their Internet ventures; consumer package goods companies might be pretty good models.

glengara
08-24-2006, 06:57 PM
As the guys say too much dilution while having multi-user content.

BTW, nice to see you here Excell ;-)

egain
08-25-2006, 08:39 AM
Karen, dont think there's much to add. Whilst the common saying is "don't thrown all your eggs in one basket", sometimes in terms of SEM it makes sense to do so.

karenvw
08-25-2006, 12:33 PM
Some very helpful comments - plenty for me to think about now!

Cheers