View Full Version : Adwords Clickthrus vs. Adsense Impressions
its4real4u
08-05-2006, 10:48 AM
My adsense impressions are ALWAYS lower than my adwords clickthrus. Not only that, but I have Google Analytics installed with my landing page indicated as my conversion page.
Guess what? I only get 74% conversion! So what does that mean? I have no idea but it appears that about 25% of what I am being charged for Adwords those visitors never get to my landing page. That's screwy.
On any give day, my clickthrus on adwords will be about 50 but my page impressions on adsense will only be maybe 30 or so.
Can anyone help me with this? :confused:
its4real4u
08-06-2006, 09:23 AM
this morning I got up and have 124 clickthrus on adwords to my landing page. Adsense shows only 41 impressions on that page.
My on site stats monitor shows that about 50% of the visits are ZERO seconds in length.
In addition, Google analytics shows a 74% conversion rate - i.e. only 74% of visitors that clicked on my ad actually made it to my landing page.
With a total cost of $52, that means that only 50% of 75% of what I spent was actually for a visit. My Adsense account confirms this number showing only 41 page impressions.
Adwords, it appears, is ripping me off BIG TIME! How do I bring this to Google's attention and what will they do about it? :eek:
theRealAirness
08-07-2006, 04:46 PM
Google Adsense is in javascript. Many do not turn on the javascript. So, you do not have impressions all the time. Google Adsense Settings do allow to show alternative to show if it does not work.
its4real4u
08-13-2006, 10:42 AM
Google Adsense Settings do allow to show alternative to show if it does not work.
how do you set this up?
offshelfnet
08-14-2006, 03:49 PM
My adsense impressions are ALWAYS lower than my adwords clickthrus. Not only that, but I have Google Analytics installed with my landing page indicated as my conversion page.
Guess what? I only get 74% conversion! So what does that mean? I have no idea but it appears that about 25% of what I am being charged for Adwords those visitors never get to my landing page. That's screwy.
On any give day, my clickthrus on adwords will be about 50 but my page impressions on adsense will only be maybe 30 or so.
Can anyone help me with this? :confused:
You conversions are still good [relatively of course] but within a norm , I have seen a worse days, not to worry, may be the punch lines on google adsense block were not too catchy for the visitors these day, so times wl change latter, for me it is definatly not the matter of concern