Marcia
08-25-2004, 08:48 AM
Gary posted here about the recent quiet Yahoo travel acquisition (http://forums.searchenginewatch.com/showthread.php?t=980), and it seems there's a bit of an advertising push on now, or at least it seems like a travel push. At the very least, a branding push, it never hurts to keep the name out there with the public. I've heard their adverts on my local radio station this week, specifically for Yahoo! Travel.
I've not done bad at all with Yahoo for woman's market consumer type sites, and I've been wondering what their user demographic is. I pretty much know the demographic of the radio station I heard them on, which has few commercials and they're mainly a couple of local car dealerships - but of course that doesn't say it all, the station also has been running Trojans and bail bonds ads, too.
Is there any information on search engine demographics available, most particularly Yahoo?
I've not done bad at all with Yahoo for woman's market consumer type sites, and I've been wondering what their user demographic is. I pretty much know the demographic of the radio station I heard them on, which has few commercials and they're mainly a couple of local car dealerships - but of course that doesn't say it all, the station also has been running Trojans and bail bonds ads, too.
Is there any information on search engine demographics available, most particularly Yahoo?