Here is cold documented evidence of the pain inflicted by the new landing page "quality check".

Last year I got seriously sick with a rare disease called Churg Strauss Syndrome. After I recovered I honestly wanted to help others, so I posted my experinces on a web page. It's 100% Churg Strauss. I spent some money to promote it on adwords. Again 100% Churg Strauss ad with keyword Churg Strauss.

So, last month my CPC was $0.06. This month I got shut down, unless I upped my maxCPC to $0.30 which I did, and which I got charged for $0.30 on the nose. I'm trying to help folks, and from my emails I'm helping folks like crazy worldwide. My docs read the page (including one of the world's top Churg Strauss specialists) and rated it great. Quality is beyond belief. So everyone is happy.

That's everyone except for Google, who just cranked up my cost overnight from $0.06 to $0.30 based on their "quality" algorithm.

The disease was painful enought, but this pain I did not need!!!!!!!!

If I can make a suggestion (and of course I can :)), http://en.wikipedia.org/wiki/Churg-Strauss_syndrome is a great place to help educate people. That entry is really rather poor, and expanding it would no doubt help a great many people.

Whilst I understand your fustration, I can see teh other side as well. Anything health related is a real time bomb for SEs, and one of the best ways to stop scams is with increased bids.

One way potentially around this is to match just one of the words. Churg or strauss.

Again, a sad story all round, and something worth contacting Google about.

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