Hello,

I was just wondering how to set my keywords for broad matching?

I spoke to an adwords specialist because approx 15000 of our keywords were not active because not enough people search for them. This really sucks for our company as we provide remanufactured vintage obsolete circuit breakers and our keywords are the model numbers of the breakers we offer. Its really a disappointment that google will turn off keywords due to raw inactivity, our business depends on the ONE or TWO searches for any one of these keywords at any given time... In our business, if they search for the model number, they'll usually purchase our product.

I was told to turn on broad matching, and i need to know how.

Anyone?

Thanks,
Matt

approx 15000 of our keywords were not active because not enough people search for them. I agree, that really stinks. If you can get Google to explain why they do this, I would love to know.
I was told to turn on broad matching, and i need to know how.Basically, keywords with square brackets, [part-no-05], use Exact Match; keywords with double quotes, "part-no-05", use Phrase Match; and keywords with nothing around them, part-no-05, use Broad Match.

More details here:
http://adwords.google.com/support/bin/answer.py?answer=6100&ctx=sibling
(including an online demo)

Gan

You can also try raising the bids on those terms to reactivate them.

You can also try raising the bids on those terms to reactivate them.

Sonic AM is onto something, if you raise your bids Google may look the other way, because they see that there is a potentail to make a dime... Also make sure that your landing pages are extremely relevant, this will help your arguement for keeping the ad's live....

The better the landing page the less you will pay in contract to your bid amount.

Attempt to level your monthly spend to Google, if you spend a large amount of dollars, they may work with you and see value in keeping you happy...

Also try changing the ad...

use the keywords insert for the title tag

{Keyword: blah blah blah}

I've seen the CTR jump by 300% with some ads.
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I'd be afraid of broad match on terms that have model #'s and things like that...google is very liberal with the matching

i've seen them match the term currency for a Dollar rental car ad