http://www.eweek.com/article2/0,1759,1636539,00.asp
http://www.reuters.co.uk/newsArticle.jhtml?type=internetNews&storyID=5992511§ion=news
http://zdnet.com.com/2100-1104_2-5359421.html
Internet portal Yahoo announced Thursday that it will produce, host and sell advertising for the official Web site of the "The Apprentice," the reality TV show in which contestants battle to win a job working for real-estate mogul Donald Trump.
Under the agreement with Mark Burnett Productions, producer of the show, Yahoo will host the site and manage all online advertising during the program's second season, which is slated to kick off on NBC on Thursday night, and its third season. The site went live earlier Thursday. During the first season of the show, NBC relied on a site it hosted itself.