I am getting a lot of immpression in adword and overture PPC for one of my site,but i dont have clicks .What could be the reason and what i should do???


However for my another site i have a lots of clicks but dont have conversion.


Please help me what to do???

One thing to look at first would be your content match versus sponsored search. In all of our client accounts, if they are running both, there are many, many times more impressions from the content network than from the sponsored search side. However, some of our clients get most of their leads from the content network, so it's not bad simply because there are lots of impressions, but a small click through rate.

Also take a look at your positions and maximum bids in Google. If you have a low click through rate, and aren't bidding competitively, then your quality scores will be low, and therefore your ads won't show as often. But, it may simply be an ad/copy or keyword selection issue. If your ads aren't compelling to the visitor, then you're not going to get them to click through. Also if your keywords aren't very targeted, then you're not reaching the right audience.

Those are just a couple of things to think about first. Let me know if you see any better results after awhile.

Cheers!

Thanks for your suggestions.But I am using only Sponsored listing for both of my sites.

So please let me know what to do if i have only Sponsored listing.

I am getting a lot of immpression in adword and overture PPC for one of my site,but i dont have clicks .What could be the reason and what i should do???


However for my another site i have a lots of clicks but dont have conversion.


Please help me what to do???
Are you competing on the PPC campaigns with other sites?
Sometimes the add location have an effect on the quantity of clicks your site receives.

On the other hand, conversion rate depend of two factors: impressions and clicks. So, what I believe is that your other site is getting clicks instead of “enough” impressions.

Lots of impressions with no clicks generally means you need to look at your ad copy and see why people are not clicking on it. Usually your copy does not make people want to click your ad because it, for some reason, doesn't fit with what they thought their search term should be for.

Try adding some new ads with different copy and rotating them. Then, see which ad performs the best.

Id like to comment on Carlos definition of the equation on conversion rate

"On the other hand, conversion rate depend of two factors: impressions and clicks. So, what I believe is that your other site is getting clicks instead of “enough” impressions."

Conversion rate is not affected by impressions and clicks ... it is the click thru rate(CTR) which is affected by these variables.Conversion rate is more likely on the ball park of the landing page or the sales copy page. How effective your landing pages in making a sales or relative to how you define your conversion , may it be optins or otherwise. Number of clicks per impression does not constitute conversion nor is CTR directly proportional to conversion rate. Improving CTR is more likely by improving either 1) the adcopy and 2) how good you use "targeted" keywords for your campaigns - this is where experience in type matching and knowledge in the related market segment comes in very handy.

just passing by

Id like to comment on Carlos definition of the equation on conversion rate ...

Conversion rate is not affected by impressions and clicks ... it is the click thru rate(CTR) which is affected by these variables.....
Hello c11
You’re right; CTR is not the same as Conversion Rate.

Thanks for make clear on that.
;)

However for my another site i have a lots of clicks but dont have conversion.

Sorry, I missed that the first time I read it. If you have clicks but no conversion, that means your ad copy is enticing enough for the consumer to be interested in what you have to sell, but when they get to the landing page, they either don't know how to finish the conversion (they can't figure out the shopping cart etc) OR what is on teh landing page is not what they expected to find and they clicked out.

FYI, you landing page should almost *never* be your home page. A landing page for an ad should be only about the product about which the ad is about, and it should be really easy to click that "add to cart" button and convert. In fact, I usually make special landing pages for text ads. Or, better yet, run a usability study on your site such that your pages convert better over all.

I can help you with the usability part of it if you need it. Please private message me if you'd like me to help.

HI,

Thanks for such a good suggestions.

Obviously this is not accounting for any fraud possibilities.

If that is taken off the menu then your ad is too broad or for that matter even your terms are too broad....

Fine tune the ads and keywords as well as the landing page.... if you have one that works use it as the model and then test again.