Discovery
05-04-2006, 04:57 PM
Here is a quick wrap up of a conference call this morning.
MSN adcenter is now Microsoft Adcenter.
Adcenter is now 100% live for the US
Yahoo is no longer serving ads to MSN in the US
Yahoo still supplies MSN Australia and other countries.
Pilot program is due to open up in UK in JUNE 2006
MSN will not be offering the ability to opt in and out of search partners/content partners... but they are looking at the issue.
MSN has partnered with Amazon but there are no other people in syndication.
MSN has acquired Deep Metrix - ala Google Urchin
API access is a high priority for them right now
No expanded broad match right now, but they are looking at what has occured in the marketplace to try to learn from the good and the bad, then implement it. But they will ultimately implement some form of expanded broad match.
Japanese, Chinese and Spanish are their "hot" markets to MSN and they are looking to develop products and services to access those markets asap
No Bid Management tools for portfolio style management to meet overall business objectives. They are looking at in-house solutions and testing some ideas. I understood from our conversation that they would likely build a bid management solution and it would be for MSN only. They would leave third parties to build other tools and possibly tie together all major engines data. This would give advertisers the robust cross engine reporting they need without keeping ALL their data with one engine.
Discovery
MSN adcenter is now Microsoft Adcenter.
Adcenter is now 100% live for the US
Yahoo is no longer serving ads to MSN in the US
Yahoo still supplies MSN Australia and other countries.
Pilot program is due to open up in UK in JUNE 2006
MSN will not be offering the ability to opt in and out of search partners/content partners... but they are looking at the issue.
MSN has partnered with Amazon but there are no other people in syndication.
MSN has acquired Deep Metrix - ala Google Urchin
API access is a high priority for them right now
No expanded broad match right now, but they are looking at what has occured in the marketplace to try to learn from the good and the bad, then implement it. But they will ultimately implement some form of expanded broad match.
Japanese, Chinese and Spanish are their "hot" markets to MSN and they are looking to develop products and services to access those markets asap
No Bid Management tools for portfolio style management to meet overall business objectives. They are looking at in-house solutions and testing some ideas. I understood from our conversation that they would likely build a bid management solution and it would be for MSN only. They would leave third parties to build other tools and possibly tie together all major engines data. This would give advertisers the robust cross engine reporting they need without keeping ALL their data with one engine.
Discovery