Hi,
Are there any new techniques come up which will provide web promotion or SEO?
What are the basic methods to optimise a website?

From
Arun M

For website promotion the followings are helpful:
SEO
CPC ads
Classified ads
Press releases
Article syndication
Viral mini-courses
Viral ebooks
Developing an affiliate program
Non-Reciprocal linking
Reciprocal linking
Building relationships with opt-ins through autoresponders, ezines, etc.
Direct marketing (offline)
Positioning yourself as a subject matter expert in forums
Submit to major directories
Submit to niche directories
RSS and blogs

The basic methods for optimization are:
Use of meta tag
Alt image tag
Using descriptive keywords in the title
Accessibility of documents
Keyword rich fresh relevant content.
pleasant website theme
and mainly working in the world of visitors and not in the world of SE's.