B-Double-U
02-17-2006, 11:52 AM
Has anyone been following this whole brrreeeport blogging tag?
What started out as an apparent debunking of an A-list blogger conspiracy has evolved into a made-up word shedding light on the search world. Microsoft's controversial employee blogger, Robert Scoble, invited readers to use the word ‘brrreeeport" on their blogs as a way to get "Z-list" blogs noticed, while testing the reach of the various search engines.
I saw this on WPN and it looks like a tactic that new product development goes through. They add a new product name, in this case, it's "brrreeeport", which has had no searches and the name isn't a common word. They get the product listed on many sites and as it get onto more pages, it becomes related to any product they want, because they link external "relevant" pages back to the places they convinced to add the name to. This adds the semantic portion of relevance and proximity and produces the end result of having some arbitrary word associated with whatever one desires.
This particular example built quickly with blogs, can be done on any search engine, but they had *a reason*, which obviously helped to spawn the explosive kind of notoriety it is getting. (great marketing tactic!)
What started out as an apparent debunking of an A-list blogger conspiracy has evolved into a made-up word shedding light on the search world. Microsoft's controversial employee blogger, Robert Scoble, invited readers to use the word ‘brrreeeport" on their blogs as a way to get "Z-list" blogs noticed, while testing the reach of the various search engines.
I saw this on WPN and it looks like a tactic that new product development goes through. They add a new product name, in this case, it's "brrreeeport", which has had no searches and the name isn't a common word. They get the product listed on many sites and as it get onto more pages, it becomes related to any product they want, because they link external "relevant" pages back to the places they convinced to add the name to. This adds the semantic portion of relevance and proximity and produces the end result of having some arbitrary word associated with whatever one desires.
This particular example built quickly with blogs, can be done on any search engine, but they had *a reason*, which obviously helped to spawn the explosive kind of notoriety it is getting. (great marketing tactic!)